Export and import (FMCG, equipment).

Specialization: import / export (Ukraine, Europe, Asia, CIS)

Website: www.vb-handel.com

Development and implementation of complex activities to launch and support projects in various fields: equipment, FMCG, raw materials. Development management techniques and distribution administration. Sales planning and control. Elaboration and implementation new services and products. Launching of new products lines and TM. Organizing presentations and trainings for dealers.

Accomplishments:

- Implemented equipment import projects.

- Launched FMCG distribution from scratch.

2016-2017 Sales Director PART Trading GmbH.

Trade and export (FMCG, BEER + beverages). Specialization: sales and export from Germany to the countries of Europe, Asia, CIS, Ukraine.

Website: www.part-trading.de

«Private label» project for retailers (factories in Germany). Launch of new brands to the market and efficient management of company products range. Finding new clients in Ukraine. Organizing presentations and trainings for customers. Development and implementation of brand sales strategies for various product groups. Sales and marketing activities annual planning and approval with partners and factories. Systematic analysis of the range efficiency. Competitive environment monitoring. Providing current market information to the remote commercial department. Conducting trainings on sales techniques for partner's sales teams from the CIS and Asia. Work trips in Europe for professional development.

Accomplishments: - Implemented "Private label" projects in Ukrainian leading national chains. - Increased Export of goods by 30%. - Conducted authoring trainings for distributor's trade teams in Germany and interactively in Vietnam.

HAME Uk Trade (Czech Republic).

Branch of European manufacturer Hame s.r.o. (FMCG + Baby food). 8 plants in Europe and CIS.

Website: www.hame.cz

Implementation of the sales and marketing strategy in Ukraine, department leading, responsibility for the KPI and cooperation with the remote office in Czech.

Development and management of the company distribution channels in Ukraine.

Combining functions of the Sales Director and Marketing Director gave opportunity to

provide a successful product promotion.

Elaboration and implementation of the brand sales strategy in different product groups at all execution levels. Short and long-term strategic decision making, elaboration of marketing and sales policies; sales planning for all levels of distributors and clients.

Responsibility for departmental profit/loss analysis and control. Managing accounts sales growth and profitability in line with Business Units' objectives.

Creation and implementation of integrated marketing and communication strategy. Development and management of the marketing budget and price policy. Marketing planning for all directions and product groups. Budgeting and expenditure control of all marketing activities. Brand awareness and the company's image promotion. Advertising concept development for various brands. Cooperation with media partners (publications, radio, Internet and TV).

Market analysis and forecasting, evaluation and monitoring of competitors.

Systematic segment analysis of sales department effectiveness (Distributor, Managers, Territories), implementation of trade promotion programs to increase business results.

Pricing system management; creation of a discount matrix for distributors, according to criteria and potential. Building a strong partnership and intense working relationships with Partners and Distributors.

Analysis of range efficiency (monthly, quarterly, annually). Calculation of new products launching costs and launching of new brands.

Full cycle development and launching of new trademarks from scratch (European and Ukrainian manufacturers). Implementation of "Private label" projects for retailers.

Cooperation with Ukrainian and European plants, strong background in production processes and technological capabilities allowed to ensure stable quality of products and timely deliveries.

Formation and structuring of the trade department. Managing local and remote teams, setting goals and controlling the performance. Motivation and incentive scheme elaboration. Professional development of the department staff. Organization training systems, Skype conferences and coaching.

Participation in local and international exhibitions.

Preparing and conducting annual press trips and trainings for partners and distributors, "Business events" in Europe (groups of 20-30 people).

Business trips in Europe and CIS for professional development.

Accomplishments:

- Created efficient distribution system and fulfilled company's plans during all 7 years (despite economic crises of 2009 and 2014).

- Launched 7 new product groups and 2 brands.

- Reached Market shares in different groups on level 30 - 60%.

• Increased total sales volume over 100% and for some groups >500%.
• Achieved the first place on the market among brands of baby food due to exclusive marketing programs implementation in 2010-2014.

DP "Best Alternative".

Czech-Ukrainian joint venture with foreign investments. National manufacturer and importer (FMCG). Own production capacity and branches.

Website: www.worldsrice.com.ua

Sales strategy development; pricing policy formation. Marketing and promotion of the company trademarks. Planning financial and economic activities.

Opening company branches; tasks setting and performance monitoring.

Negotiations with national customers and transport organizations to achieve economies of scale and best commercial terms and conditions for the company.

Ensuring effective collaboration between the production, storage, trade, logistics departments.

Coordination of the production processes. Planning and control of production volumes, optimization the procurement of raw materials. Distributing of goods between regional warehouses.

Development of the concept and launching new types of products, including innovative ones. Elaboration and implementation of advertising concepts for different brands.

Support preparing for tender bids. Building and maintaining effective accounts receivable and cash flow monitoring system.

Accomplishments:

• Increased the volume of production of own products 3 times.

- Launched 4 new own brands and 3 categories.

• Opened 2 regional branches.

- Grew company market share by 40%.