Responsibility:

• Determination of the strategy for Ukrainian's office, fulfillment of the strategy to regular business tasks, and day-to-day management of the team.
  
• Selecting the key technologies for developing the office, and forming marketing and commercial policies for the office.
  
• Development of budgets (P&L, CF, BL) for the office, and financial management according to the approved budgets.
• Forming team for the office, hiring key players of the team, coaching and mentoring managers, cross-functional education, and team-building.

Results:

• Set up office in Kyiv from zero to the biggest office in Ukraine in terms of the volume of sales, profit, and dimension of a team.
• Launching new software products in Ukraine for financial management and warehouse management.
• Achievement of profitableness of the office according to the approved budgets and plans.

Responsibility:

• Determination of the company's marketing strategy and its brands in Russia, Ukraine, Kazakhstan, and UAE. Adjusting brand positioning for each region and business area, identifying competitors' advantages in each area, and forming marketing and product policies for every market.
• Marketing plan development for the company as a whole, confirmation of marketing plans for territories and sub-brands. Control for the implementation of marketing plans in the company's branches.
• Forming marketing teams in the company: marketing managers in each territory, brand managers, PR specialists, etc. Coaching and mentoring the team. Tracking productivity of the team according to approved marketing plans.

Results:

• With regard to the centralization of marketing functions, business processes reengineering, and increasing the effectiveness of the team marketing costs were cut off by 9%. At the same time, the number of regular clients in the company increased by 15% and APRU extended by 10%.

Responsibility:

• Searching for new possible suppliers for the company to distribute their brands. The full circle of work with such suppliers - from the first contact to the arrangement of financial and commercial terms of collaboration, determination of the legal and financial issues, and coordination of brand strategy in Russia with brand owners.
• Marketing management of key own brands of the company: approvement of assortment and price policy, trade-marketing programs, advertisement policy.
• Developing an export trade program for the company: analysis of foreign markets, competitors, consumer behavior and preferences, forecasting of demand, and possible volume of sales.

Results:

• Launching season of sales in 2015 with enlarging the margin profit by 20% to the previous year. Development of new sales programs and training for sales staff.
  
• Development of a new marketing strategy for the key company's brand "Mosquitall" (more than 60% of the company's total turnover) and marketing strategies for new brands (household goods and personal care line).
• Achievement of agreements about collaboration with 3 new suppliers for the company: brand of insole for shoe's trade channel, personal care for retail chains, antirat line for household stores.
• Preparation of the launch of export sales in Tadzhikistan, India, and Poland for the company's brands.

Responsibility:

• Development and realization of marketing strategy for brands of the company in Ukraine.
• Searching for new possible suppliers to enlarge the company's business in Ukraine.
• Forming and coaching the marketing team.

Results:

• Turnover of company enlarged by 32% by year.
• Marketing costs were optimized by 20%.
• Formation of the department's team.
• 2 new brands launched in Ukraine.
• Bonus for effectiveness from the owners of the company.