GLOICE is the first geolocation-based messenger that allows users to communicate and get answers from locals worldwide.

https://gloice.net/

• Participated in product development, identified necessary features for a minimum viable product, conducted testing and validation on early-adopters
• Developed product strategy and conducted its testing on target markets to find product market fit
• Launched GLOICE App in App Store and Google Play, reaching 1100 monthly active users in the first month
• Prepared and run marketing/PR campaigns with minimal marketing budget (Facebook, Google Ads, Youtube, influencers)
• Headed foreign investment acquisition and fundraising activities
• Graduated eo Business Incubator

Hyalual is a global aesthetic medicine brand with subsidiaries in 10 countries and distribution partners in 20 countries.

https://hyalual.ua/

• Formed and managed the strategic marketing team (product owners, marketers, project managers, medical advisers, and IT analytics). In total 15 direct subordinates and 10 indirect
• Built a sales team that signed distribution agreements for $1.5+ m in China, Indonesia, and Malaysia in the first year
• Managed The network of clinics for injection cosmetology, performed P&L
• Planned and implemented marketing budget
• Created strategic marketing plan and a general promotional plan for Hyalual international representative offices, as well as for distribution companies
• Calculated of the sales funnel and marketing funnel, performance indicators (CTR, CPC, CPA, CAC, BR, CPL, LTV, ROAS, ROI, ROMI)
• Launched 6 new products in Western Europe countries, China and Chile
• Conducted company rebranding: mission, vision, target audience, brand identity elements, and marketing materials
• Organized participation in international exhibitions (booth, workshops, lectures of opinion leaders, business meetings)
• Developed and launched global B2B communication and sales online platform with 30+ k active users per month
• Implemented CRM system “bpm-online” in Eastern Europe

• Created a team of 4, planned, monitored, and adjusted their work
• Designed promotional campaigns for products and brands (Facebook & Instagram, Google, Yandex, RedTram, Trafmag, Marketgid, e-mail, SMS, Viber, cooperation with bloggers, promotion with online partners)
• Initiated development and implementation of new Internet projects (websites, platforms, CRM): prepared technical files, searched for partners, created project briefs, conducted budgeting
• Developed and launched B2C online stores in Western Europe countries, Turkey, Kazakhstan, Great Britain, and South Africa with more than 20k users total in the first year

• Designed a product strategy for 3 cosmeceutical products (countries of entry, sales and marketing activities plans, registration plan, budgets)
• Launched a new product in Poland in cooperation with local marketers (marketing materials, workshops, conferences, and exhibitions, searching for KOLs and their accompaniment)
• Started development of 4 new products in cooperation with the R&D department

The Business Mart is a spot for buyers and sellers of business in the sector of the real economy in the UAE.

• Prepared marketing research for companies for selling on the platform (industry statistics and reports, competitive and target audience analysis, proposals for reinforcement of the marketing strategy to strengthen market positions)
• Created marketing research and strategic plan for a company that was successfully sold for $500k

Pilsner Ukraine is the largest importer of beer, juices, mineral water, and energy drinks in Ukraine.

• Planned and implemented import and transportation strategies to tailor supplier and customer demands, administered internal movement of all goods, and ensured compliance with all government regulations
• Evaluated and renewed Agreements with international and domestic partners, monitored and prepared reports for import activities, and recommended changes if necessary
• Successfully managed the portfolio of brands: Nestle Waters (Perrier, Vittel), San Pellegrino, Efes, San Benedetto, Ochakovo, Bavaria Holland, Pilsner Urquell