- Technical SEO-optimization based on indicators Google pagespeed, GTMetrix, Core Web Vitals.

- Site audit and analysis of search queries;

- Internal website optimization (technical and SEO);

- Basics of UX/UI design- Semantic Core of SEO Keywords;

- CRO (conversion rate optimization)

- Copywriting;

- Optimization of product cards;

- External promotion;

- Link building;

- Google My Business

- Outreach;

- Crowd marketing.

SEO-tools:

- Google Search Console

- Bing Webmaster Tools

- Google My Business

- Google Analytics

- Google Tag Manager

- Serpstat

- SERanking

- SEMRush

- Moz

- Ahrefs

- Hotjar

- Google Keyword Planner

- Google Trends

- Ubersuggest

- Answer The Public

I understand how search engines work, how important internal site optimization is. Adaptive version ofthe site, thoughtful User Experience design. Site audit, technical and SEO optimization as a basic stagefor further external promotion and development of the project. I follow the latest trends and news inSEO and web development. During SEO optimization and promotion, I rely on the cheat sheet of 200+known Google ranking factors and the latest updates and news on search engine principles. I use thesetools in my work: Google Analytics and Google Search Console, SE Ranking, Semrush, Ahrefs, Moz etc.

- Meta Business Suite and Business Manager

- Facebook Pixel (Woocommerce, WIX, Shopify)

- Canva

I know how to make a group/account on social networks interesting, with high quality and popularcontent, building subscribers, potential customers. Creation and promotion of pages and groups in social networks such as Facebook, Instagram, Pinterest, Tik-Tok. I use such tools as Meta Business Suite, Facebook Ads Manager. Also, I can set up and launchtargeted advertising on other social platforms. (I mainly use this knowledge to promote my own projects.)

- Bitrix24

- Salesforce

- AmoCRM

- RetailCRM

Tools and platforms to work with E-commerce and digital marketing:

• Salesforce

• HubSpot

• Tableau Software

• Bitrix24

My own online stores that work on the POD and Dropshipping principle based on:

• Etsy

• Ebay

Wordpress (WooCommerce), Shopify

Graphic Editors: Figma/ Adobe Photoshop / Adobe Illustrator / Corel Draw / Canva

Video editors: Movavi, DaVinci Resolve.

- Experience with Google Cloud Platform (GCP)

- Google Workspace

- Google docs

- with video conferencing services Zoom, Google meet, etc.

- Team Viewer, Anydesk

- Redmine, Bitrix

- English at the level of reading technical documentation

METHODOLOGYs:

- AGILE

- SCRUM

- KANBAN

- Time management and self-discipline;

- Interest in the profession and the ability to fast learn new knowledge;

- The ability to bring the work I started to the end;

- Communication and ability to work in a team;

- Integrity and work ethic;

- Problem-solving.