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We are looking for a Consumer Marketing Manager for an international company.
You will be responsible for:
- development and execution of the Go To Market approach for assigned portfolio, the associated products, solutions and services in alignment with the Market’s Business and overall Marketing strategy and working with the Regional Business Unit Leader to drive the desired sell-out and market shares and ensure perfect New Product Introductions and Launches;
- support of the Head of Marketing in creating the Category Marketing Plan by providing Audience and Business specific insights and the local Portfolio and Business Strategy;
- running the annual business planning cycle: input to strategy and target setting, A&P budget setting and handling, strong cooperation with sales, trade marketing and digital colleagues – planning to co-own targets on category;
- creation and execution of marketing plans and individual campaign plans (in line with regional and local marketing strategy);
- managing together with digital team the category specific digital tools (social media channels, CRM, specific applications), development of market knowledge and consumer insights, management of relationship with media & PR agencies;
- managing SKU portfolio/rationalization, driving local product launches in line with the global strategy and the overall market's business and marketing strategy;
- management of Sell-out in line with MS expectations, capture, assess, and act on win/loss analysis and build scenarios for category development in the market following trends, consumer interests and sales channels development.
We are looking for:
- higher education. Bachelor's / Master's Degree in Marketing/ Economy
- 3-5 years of experience in a similar position, in which you successfully handled 360° campaigns in an omnichannel approach to the market and plan – implement – follow-up the overall business results of your joined activities;
- have excellent written and spoken communication and presentation skills, with a demonstrated ability to develop and maintain strong collaborative relationships with complex stakeholder panel;
- skilled in writing comprehensive business reports, as well as analyze, interpret, and create valuable outcomes from these sources;
- experience in management of relevant budgets with ROI optimization in sight, using and honing your problem-solving, continuous improvement and cross-departmental cooperating skills;
- strong-willed, self-driven, empathetic, analytical, social, creative and open-minded individual. · fluent English.
What we offer:
- we present innovative products that we use by ourselves and sincerely recommend to our friends;
- we value partnership, personal initiative and focus on results;
- we provide opportunities for self-realization and offer work that makes sense;
- comfortable work-life balance;
- extended annual leave – 31 calendar days;
- corporate health insurance program, lunch and sports compensation;
- a package of additional benefits organized to take care of you, your health and well-being.
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