Blog Management and Content Creation

• Established blog categories and consistently generated content.
• Crafted landing pages for use cases.
• Authored case studies.
• Developed scripts for short marketing YouTube explainers.
• Created text and slide content for IT vendors' presentations.
• Written, edited, published, and optimized various WordPress materials, including articles, ebooks, and quizzes.
• Translated and adapted articles from Russian to English.

Search Engine Optimization (SEO)

Conducted SEO analysis and optimization (10-20% increase in website visits for optimized content).

Content Planning and Analytics

• Devised content plans and assignments for outsourced copywriters.
• Analyzed blog traffic, achieving stable monthly growth rates of 20-30%

Market Research, Promotions and Outreach

• Identified online and offline events for product showcasing and brand exposure.
• Conducted in-depth competitor content and website analysis to gain insights into the niche and adapt company materials accordingly.
• Established a network of guest post resources from scratch, increasing brand visibility and outreach.
• Collaborated in planning and executing promotional actions, leading to a 300% increase in website visits and an 85% growth in registrations during Product Hunt launches.
• Сrafted and delivered cold emails via sequences and workflows using tools such as Snov.io and HubSpot, achieving an opening rate of 15-30% and a click rate of up to 10%.

User Experience (UX) and Product Enhancement

• Analyzed user behavior with tools like Hotjar and UXCam, identifying opportunities for product improvement.
• Collaborated closely with the front-end team to enhance UI/UX.

Content Management

• Profiling of IT vendors and suppliers on the website. This included filling out information on companies, products, and services and creating use cases and case studies.

Content Creation

• Authored software overview and comparison articles.
• Collaborated with IT vendors to document and highlight implementations.
• Created and published comparison tables to assist readers in making informed decisions.
• Identified cross-posting and guest posting opportunities, fostering collaboration and outreach.

Outreach

• Identified cross-posting and guest posting opportunities, fostering collaboration and outreach