Designed and optimized complex B2B platforms, including admin systems, dashboards, self-service flows, and data analytics modules. Created interactive kiosks and wayfinding UIs, covering the full UX/UI workflow - from user flows to component libraries.
• Optimized admin dashboards and workflows, simplifying navigation and daily tasks for staff and management;
• Designed an interactive in-store kiosk that increased customer engagement and reduced staff dependency;
• Delivered an analytics dashboard that enabled marketing and business teams to make data-informed decisions in real time.

Worked across the full product lifecycle to improve usability and consistency of the platform — from competitor research and user flows to high-fidelity mockups and scalable design systems. Collaborated closely with developers, product managers, and marketing to align business goals with user needs.
• Redesigned the service booking flow, making it faster and more intuitive, which reduced drop-offs and improved customer satisfaction;
• Improved the Prime Membership presentation, clarifying benefits and simplifying purchase steps, leading to higher subscription adoption;
• Designed and launched the technician catalog, enabling customers to explore, filter, and select service providers more efficiently;
• Built and maintained a scalable design system in Figma, reducing design-to-development friction and ensuring cross-product consistency.

• Conducted competitive analysis to identify strengths and weaknesses, supporting innovation and product improvement.
• Designed intuitive navigation schemes for quick access to key functions, enhancing user experience.
• Collaborated closely with developers to resolve issues, planned releases with project managers, and defined key performance indicators.