Professional Experience

Product Manager | FinTech Company | Microcredit Business

Product Development:

- Led the development and launch of new products/brands;

- Developed services to address business needs and growth opportunities;

- Implementation of new features in services and product components.

Market analysis and analytics: Research, expert analysis, analyzing metrics, building reports, working with data and numbers.

Building IT department: Gathering and hiring a team, building all the processes, flow of work, team structure, reporting, documentation, implementation of agile practices, etc.

Cross-functional collaboration: Worked closely with IT, Marketing and OPS, DC department to ensure smooth product introduction and development.

Working with KPIs: Defining and working with key business KPIs, working on their compliance and achievement.

Started as a digital marketer, I was promoted to Project Owner (PO) within a year.
My responsibilities include:

• Managing and overseeing multiple teams (SEO,
• Marketing, Development), collaborating with teams
• Resource planning
• Budget planning
• Developing SEO promotion strategies
• Developing marketing promotion strategies (PPC|SMM|other channels depending on the product/project)
• Developing business ideas and concepts for launching products/projects in countries such as Ukraine, Germany, the USA, and the UK
• Creating business requirements for products/projects
• Monitoring the effectiveness of activities
• Idea generation
• Conducting research, working with focus groups, and much more.

I held the position of a team lead in the internet marketing department at Blest.

The main goal was to attract clients, drive sales, and increase the company's revenue through various online activities, such as SEO, PPC, specifically Google Ads, Facebook Ads, SEO promotion, and optimization.

My main responsibilities included:

• Managed and implemented the creation, settings, goals, etc. in Google Ads and Facebook Ads, Instagram, Prom, and 2 other CPC/CPA networks.
• Monitored the website's performance and made some adjustments, changes (admin panel and code).
• Compiled a technical specification for the development of a new website and supervised the entire process from scratch, including the creation of an SEO technical specification, technical specification for the data feeds for Google Merchant Center and Prom.ua.
• Created various types of reports and demonstrated data, results, changes, decision-making based on changes, trends, etc. (analytical activity).
• Adhered to plans and KPIs for SEO | PPC.
• Applied Data-Driven methodology to make decisions based on numbers.
• Successfully managed budgets in the range of $15-25k.

I used the following services: Google services, Facebook Business, Serpstat, Screaming Frog SEO Spider, Similarweb, Pagespeed Insign, Keywordtool, and others.

The main goal and responsibilities are to launch products in the markets of China, Hungary, Poland and Belarus. Сonducting research, developing strategies for market entry, attracting partners, advertising, and initiating and growing sales.

• Coordination of the development of a platform project on Magento 1, with multiple roles (B2B, B2C), a referral program, access levels, an online store and integrations.
• Management of the development of a web application on Java for WeeChat.
• Preparation of technical specifications, definition of stages, monitoring of implementation, testing, and acceptance.
• Management of all stages of product implementation in multiple countries (CIS, Europe).
• Creation of a marketing promotion strategy, SEO optimization strategy, and brand positioning.
• Creation of marketing materials, media plans, advertising activities, result analytics, price monitoring, and much more.

Coordination of development, maintenance and promotion of projects.

• Developing a marketing strategy.
• Establishing the company and business online.
• Conducting marketing experiments, A/B testing, data analysis, and drawing conclusions.
• Budget planning, cost control, decision making on cost optimization and effectiveness.
• Creating advertising campaigns of any type in various sources and services (Google Adwords, Facebook, etc.).

I have Google AdWords (search, display) and Analytics certificates from 2017 to 2018.

Additionally:

• I work with the front-end part of websites (HTML/CSS/JS).
• I create design elements and banners.

Back-end and front-end development of websites with various orientations, online stores, company websites, landing pages, etc.Worked with CMS platforms such as WordPress, OpenCart, and custom-made ones.Developed websites from scratch, modified and customized existing ones, tested, and debugged them.

Main stack:

Back-end: PHP

Front-end: JS/jQuery/HTML/CSS

• SEO optimization
• Contextual advertising with Google Ads and Yandex.Direct
• Search engine optimization
• Planning and optimizing the effectiveness of advertising campaigns
• Optimizing text for search engines
• Making changes to the front-end of company websites, full control over websites, and all related work.

Results:

One of the company's websites - www.1c-ic.com

Ranked in the TOP-10 for key queries in Google and Yandex (positioned in the TOP-5 for most key queries):

разработка 1с, разработка 1с предприятие, ведение 1с, сопровождение 1с, внедрение 1с.

Experience with technologies such as PHP, HTML/CSS, JS, WordPress.

Proficient in graphic design software such as Adobe Photoshop, Adobe Illustrator, and others.

Cross-browser and responsive landing page development with HTML/CSS/JS/jQuery, as well as integration of third-party modules.