-Led a comprehensive website overhaul, transforming it from an informational platform to a lead generation powerhouse. This resulted in a 20% increase in user time on site, a significant boost in qualified leads by up to 35%, and over 50 signed contracts in the first 3 months.

-Conducted thorough marketing research and segmentation to create Ideal Customer Profiles.

-Identified key customer segments that contributed to a 25% increase in targeted marketing efficiency.

-Analyzed funnel data to identify growth points and provided recommendations to address current issues.

-Improved conversion rates at critical funnel stages by 25% through targeted optimizations.

-Organized company participation in IT events and trade shows (from registration, vendor management to booth conceptualization) enhancing visibility and engagement.

-Increased event-related lead generation by 40%.

-Negotiated speaking opportunities during the event's panel discussions and workshops for leadership, resulting in increased visibility and valuable networking connections.

-Managed relationships with media partners, influencers, and stakeholders in the US market to secure positive coverage and enhance brand reputation.

-Established partnerships that resulted in a 45% increase in positive media mentions.

-Managing a Digital Marketing team: PPC, Meta ads, SEO, Content, SMM and LeadGen.

-Managing ad budgets and strategically allocating resources across various channels.

-Owned end-to-end marketing strategy for a portfolio of brands with $500+ monthly revenue spread across 5 brands in GCC.

-Planned & executed marketing calendars designed to achieve Top Line & Bottom Line targets.

-Coordinated a team of 7 in-house creative and performance marketing champions, providing direction on brand identity, upcoming activations and campaigns.

-Streamlined the workflow by implementing the project management tool Asana, resulting in time savings and increased efficiency. Conducted a comprehensive category analysis through Power BI integration, enabling the identification of top performers, potential cannibalization, and identifying menu gaps .

-Relaunched the menu, resulting in a 15% incremental revenue boost for Catch22. Set up a process to ensure transparency and accountability across territories for the Marketing Budget.

-Worked alongside the Project team to finalize the store design, ensuring branding elements reflect the brand personality & standards; collaborated with artist to create bespoke painted murals for the store (Smoky Beach).

-Managed the PR campaign for the new store launch, guaranteeing brand visibility at the top 5 media outlets (Gulf News, Khaleej Times, What’s On). Directed the pre-opening and launch of 3 new locations in KSA for the Catch22 and Awani brands.

-Collaborated with creative agency on campaign execution, post-campaign analysis (Locations: UAE Dubai Hills mall and KSA The Zone & Nakheel Mall).

-Developed the App's customer base through the implementation of targeted digital campaigns, social media initiatives, and influencer campaigns, recruiting 15,000 customers in the first year.

-Developed brand standards and implemented an intensive regional staff training program that resulted in increased customer admiration (Google reviews 5*) and strengthened the connection with the brand through effective communication techniques used by on-ground staff.

-Managed relationships with top-tier media outlets, including Gulf News, Khaleej Times, Caterer Me and international publications such as Forbes Middle East.

-Developed and executed comprehensive PR strategies, resulting in a 50% increase in media coverage and a 35% boost in brand engagement.

-Coordinated and promoted store openings and exclusive events, securing high-profile attendees and extensive media coverage. Influencers: Taimal Falasi, Khalid and Salama, Mohanad AlHattab.

-Created and distributed press releases, media advisories, and other communication materials to local and international media outlets.

-Secured 10+ media placements per month, enhancing brand visibility by 60%.

-Oversaw the planning and implementation of geotargeted digital campaigns and CRM initiatives for underperforming stores that eliminated the gap between actual and budgeted sales.

-Established solid relationships with Dubai Mall management, securing free in-mall branding opportunities worth 250,000 USD.

-Created and integrated new brand experiences: Selfie walls, Photo booth, Augmented reality mirrors, etc.

-Built and executed ATL, BTL, Social, Digital and CRM campaigns to drive performance objectives (acquisition/ loyalty) as well as brand objectives (awareness, engagement) as well as on-ground activations that drove an average 15% footfall growth for the Catch22 brand

-Identified potential client's needs and linked them with company's products and services.

-Organized and lead exhibitions in Kenya, UK and US which grew existing data base up to 1000 new prospects.

-Conducted meetings with business owners to negotiate contracts ranged from 2,000 $- 200,000 $.

-Operated as the lead point of contact for all matters specific to accounts handled; managed data of prospective customers trough CRM.

-Organized logistic processes, shipments and assisted with custom clearances.

-Supervised end to end process of the sales funnel i.e.: cold contact, pitching, contract signing, on-boarding, sale closing and post-sale support.

-Ensured that portfolio is achieving its MOM growth through developing product pricing strategies according to the market needs.

-Managed a portfolio of client accounts, overseeing all aspects of their digital marketing strategies and campaigns.

-Conducted regular performance analysis and reporting to clients, providing actionable insights and recommendations for continuous improvement.

-Led the creation and optimization of engaging content for various digital channels, resulting in a 20% increase in social media followers and a 25% improvement in engagement metrics for clients.

-Assisted in marketing automation workflows implementation using segmentation & personalization approach, resulting in a 15% increase in email open rates and a 10% uplift in email click-through rates.

-Implemented marketing communication strategies across all channels meeting brand objectives such as increase top of mind, strengthening brand presence and enhancing brand consideration.

-Developed and overlooked content marketing strategy keeping localization at the core.

-Managed and maintained the company website, ensuring optimal functionality and a seamless user experience.