Работала в 6 компаниях 3 года 11 месяцев
IT, Торговля оптовая / Дистрибуция / Импорт-экспорт, Медицина и Здравоохранение, Промышленность и Производство, Услуги для населения - другое
Smm
DTeam LLC
IT
1 год 3 месяца
06.2024 - по настоящее время
- Strategy development
- Wrote articles for an English-speaking audience
- Generated AI content
- Created TikTok and YouTube scripts
- Edited YouTube videos
- Created and managed strategies and content development
- Personal brand development
- TikTok development from scratch
- Twitter (X), LinkedIn, Instagram, TikTok, Facebook, YouTube, Medium
Smm specialist
VODA UA /АТ Маркет, ООО
Торговля оптовая / Дистрибуция / Импорт-экспорт
2 месяца
12.2023 - 02.2024
- Work with content plan, creatives, video content, copywriting;
- Work with audience engagement, conducting interactive activities;
- Interact with brand subscribers: answering questions, engaging, interacting;
- Monitoring social media for brand mentions and events in which the brand participates;
- Analysis of competitors' activity;
- Reporting, analyzing the effectiveness and adjusting the SMM strategy based on this data;
- Developing creative ideas for the content plan for social media (Instagram, Facebook, Google account);
- Creating and implementing a content plan based on the tasks of each channel and the company's marketing goals;
- Teamwork with a copywriter and content manager;
- Participation in brainstorming sessions with the marketing team to improve content;
- Photo and video shooting, editing, processing and preparation for publication of photos and videos;
- Setting the terms of reference;
- Development of cooperation mechanics;
- Preparation of presentation reports;
- Meta Business suite;
- Google account;
- Google maps.
SMM-менеджер
Мережа оптик «Монокль»
Медицина и Здравоохранение
1 год 2 месяца
01.2021 - 03.2022
- Participation in the creation, implementation and realization of a communication strategy in the digital channel, as well as a social media strategy;
- Content generation;
- Adapting news, content trends, writing texts, posts, generating new ideas and formats for social media postings.
- Maintaining communication with subscribers.
- Creation, management and optimization of Meta advertising campaigns;
- Development and organization of projects with influencers, evaluation of their effectiveness.
- Collecting and processing data to analyze the effectiveness of advertising campaigns, traffic, number of views, hours of page views, clicks, conversions, and other digital marketing indicators;
- Implementation of new technologies in the development and success metrics of digital projects to support the company's brands;
- Collaboration with designers and copywriters.
SMM-менеджер
Меблевий шоу-рум Wise wood
Промышленность и Производство
1 год 5 месяцев
09.2020 - 02.2022
- Participation in the process of building the company's SMM strategy and ensuring its implementation;
-Analysis of competitors' SMM marketing;
-Analyzing trends to identify opportunities for development and use in promotion;
-Developed an account to 11 thousand subscribers in 1.5 years;
-Preparation of a content plan taking into account current topics, events, newsworthy events and company products;
-Copywriting and design of publications and advertising creatives in accordance with the company's brand style;
-Developing ideas for attracting the audience through various publication formats and advertising (together with the targetologist);
-Generation and processing of relevant news stories;
-Development of the mechanics of drawings;
-Supporting the development of personal brands of the company's owners;
-Development of PR-informational events of the company;
-Preparation, editing and editing of materials;
-Collaboration with lawyers to prepare content materials;
-Preparation of reports on social media promotion;
-Analyzing the results and preparing recommendations for improvement.
SMM-менеджер
Клінінгова компанія Topaz або Армія Чистоти
Услуги для населения - другое
1 год 11 месяцев
03.2020 - 02.2022
- Creating a promotion strategy
- Setting up a technical task
- Cooperation with the media (Breakfast on 1+1)
- Copyright
- Organization of shooting
- Content creation (photo/video)
- Analysis of metrics
- Ads
- Graphic design
- Figma
- Development of the mechanics of cooperation with ambassadors
- Creation of creatives
- Facebook ADS
- Adobe Lightroom
- Copywriting
- Google Analytics
- Photoshop
- Figma
- Printing design
- Illustrator
- Brand development
- Graphic design
- Worksection
Smm-фахівець
Будівельний супермаркет «ДомоСвіт»
Промышленность и Производство
9 месяцев
12.2019 - 09.2020
- Strategy development
- Maintaining brand pages on Instagram, Facebook and Google as part of the overall communication strategy;)
- Developing the mechanics of cooperation with influencers
- Creating creatives
- Creating and implementing a content plan based on the marketing plan and product goals
- Formation and creation of creative and visually appealing mobile content
- Setting the terms of reference for designers and photographers, coordinating professional shootings
- Creation of text summaries, posts, stories and reels
- Studying analytics of audience interaction, analyzing the effectiveness of publications and changing the strategy based on the results.
Ключевая информация
— Development stages
— HTML and CSS,JS
— Worked on brand reputation and conveyed brand values
— Creating a content plan and strategy
— Generating visual and textual UGC
— Profile administration
— Photo editing and video editing
— Adobe CC
— Figma, Scrum, Git
— Microsoft Office
— Impressions, ER, ERR, Content Performance, Audience Insights
— Jira/Trello/Slack
— HTML CSS
Училась в 1 заведении
ДГМА
Педіатрія
Дніпро, 2015
Владеет языками
Английский
средний
Украинский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Курсы, тренинги, сертификаты
Цифрові медіа та основи маркетингу
Prometheus SMM: Фундамент
Основи social media маркетингу
Дополнительная информация
Summary
Я маю 3 роки досвіду в сфері SMM. Працювала за ці роки з більш ніж 15 компаніями на аутсорсингу. Я за естетичність, ефективність та креатив. Stack: -Adobe CC -Figma, Scrum, Git -Microsoft Office -ER, ROI, UGC -Jira/Trello/Slack -Meta business suite -Google account -Ads -Final cut -Google maps -Worksection -CapCut -AI
НЕ відкрита до пропозицій не пов’язаних з моєю спеціальністю.
Лілія Миколаївна
Лілія Миколаївна
Smm specialist

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