- Implementing and configuring web analytics tracking codes to collect user behavior data accurately;

- Managing and maintaining tag management systems to streamline the deployment of tracking tags and ensure data accuracy;

- Monitoring website traffic, user behavior, and conversion metrics;

- Developing and generating ad-hoc reports on website performance, user engagement, and key metrics;

- Investigating and resolving tracking discrepancies, data gaps, or issues related to data collection;

- Collaborating with cross-functional teams to troubleshoot and rectify problems;

- Working with developers and data engineers to integrate web analytics data with other data sources and systems for a holistic view of user behavior;

- Conducting regular data quality checks to ensure data accuracy and consistency;

- Maintaining documentation of web analytics configurations, tracking implementations, and data dictionaries.

- Utilizing data visualization tools to create interactive dashboards, enabling top management and cross-functional teams to easily understand and act upon complex data analysis;

- Continuously reviewing and optimizing reporting and analysis processes to ensure accuracy and relevance;

- Developing customized reporting and analysis to respond to specific requests from marketing, product, finance, and sales departments;

- Collaborating with product development teams to implement web tracking solutions and monitoring progress;

- Conducting mystery shopping research and providing detailed reports and recommendations based on findings;

- Evaluating the effectiveness of various initiatives and providing recommendations for improvement;

- Generating forecasts and performing analysis of key performance indicators to identify opportunities for improvement;

- Assisting marketing and product teams with the implementation of tracking solutions using Google Tag Manager;

- Analyzing market trends and competitor activity, providing valuable insights to top management and cross-functional teams;

- Leading internal training sessions to educate other departments on the use of analytical tools and proper interpretation of metrics.

- Creating and executing tailored presentation and media plans aligned with client marketing goals;

- Managing and optimizing diverse advertising campaigns on platforms like Google AdWords, Yandex Direct, and social media, achieving strategic objectives;

- Creating compelling contextual ads, conducting A/B testing to enhance conversion rates, and lowering advertising costs;

- Delivering regular analytical reports using tools like Google Analytics and Yandex Metrica, offering insights on traffic quality and improvement recommendations;

- Providing outstanding client support, fostering positive and productive relationships.

- Managing and optimizing advertising campaigns on various platforms, including Google AdWords, Yandex Direct, and social media to align with company goals;

- Creating compelling contextual ads, conducting A/B testing to boost conversion rates, and reducing advertising costs;

- Generating analytical reports using Google Analytics and Yandex Metrica for stakeholder insights;

- Performing comprehensive search engine optimization, including goal-setting, competitor analysis, semantic core development, keyword targeting, technical task preparation for copywriting, internal website optimization, and acquiring external links for increased visibility and traffic.

- Developing comprehensive presentation and media plans aligned with client marketing objectives;

- Managing and optimizing advertising campaigns on platforms like Google AdWords, Yandex Direct, and social media to meet strategic goals;

- Creating compelling contextual ads, conducting A/B testing to boost conversion rates, and lowering advertising costs;

- Delivering regular analytical reports using tools like Google Analytics and Yandex Metrica to offer insights and improvement recommendations;

- Conducting training sessions for small and medium-sized businesses as a certified contextual advertising specialist from Google. The training was empowering them to effectively manage their own campaigns.

- Managing and optimizing cross-platform advertising campaigns (Google AdWords, Yandex Direct, and social media) to align with company goals;

- Developing impactful contextual ad messages, performing A/B testing for better conversion rates and cost reduction;

- Monitoring contractor performance, analyzing traffic quality, and generating client reports using tools like Google Analytics and Yandex Metrica;

- Conducting competitor analysis, tracking market share trends, and providing actionable insights for informed business decisions.