(Trade Marketing field, Grade S5 Manager)

Direct subordinates: 12; Field Force, Promoters: 150+

Direct the Trade Marketing team to deliver the competitive sell-out and leading Market Share;

Analytical reports to Top Management;

Annual budgeting, Trade investment cost effectiveness control;

Promo cycle planning for Partners, both Digital Retail and Food Key Accounts, Distributors;

Field Force KPI management and decision-making;

Merchandising guides to Field Force, performance monitoring;

NPD business plan preparation and large scale implementation;

The category training for Retail staff, Field Force and promoters;

Brand Zone, POSM, promo cycles on time support and ROI evaluation.

New category Project Management;

NPD launch business plan preparation and large scale implementation;

Annual demand planning for coffee pods and machines (main KPI);

Sales and marketing activities coordination between Nestle and Groupe SEB;

Promo planning for Retail Partners;

Budgeting, ROI effectiveness continuous evaluation and improvement;

The category training for Retail staff, Field Force and promoters;

Promoters (50-60) and Regional Sales reps (6) management;

Brand Zone placement conditions negotiating with Retail Partners.

Achievements: Corporate Lead in GLOBE Generating Demand Projects:

Nestle "Integrated Commercial Planning"

Within this project, the rolling cross-functional coordination between Brand strategies has been implemented. Channel planning translated into sales actions, and the medium / long term Category objectives definition for the channels.

Nestle "Pricing The Nestle Way" Project

Implementing the price elasticity approach we have improved the price competitiveness for Nestle Beverages.

PATH Humanitarian Project (Program for Appropriate Technology in Health).

Blood contacts safety, Medical project coordinated by the Ukrainian Ministry of Health.

UNPROFOR, Bosnia/Herzegovina - UN Military Police Officer on Peace-keeping mission