2018 - 2020 years: Focus on both B2B & B2C market (PPD Department). 2020-2021 years: Focus on FMCG market (CPD Department).

• Responsible for annual growth strategy development and implementation, aligned to international brand targets, local market specific features and corporate objectives.
• Commercial excellence procurement via searching ways for distribution growth, forming promo proposals (promo plans control). Developing materials & projects for brand outline in salespoints.
• Deep market analysis, in particular - target audience, competitors, trends. Matching brand goals with market features. Provide marketing initiatives on basis of analysis.
• Managing product portfolio: consistent portfolio analysis, driving launches (searching for maximization of incremental growth). Developing/review the price positioning.
• Leading the advertising campaigns & special projects development: setting relevant campaign targets, driving the 360 degree approach, ensuring that the key brand attributes and messages are accurately reflected in all communications. Driving innovative approach. Media plans validation & control.
• Co-management of huge off-line & on-line events (up to 500 attenders)
• Forming and delivering of brand image, loyalty growth and forming of loyalty program proposals.
• Managing & cooperation with multiple agencies (digital, creative, media, event and sponsorships, BTL).
• Cooperation with Regional & Global Teams. Close cooperation with all the related stakeholders, strong partnership with other departments.

Worked in cooperation with huge international FMCG client.

• The annual media strategy development.
• Leading of planning and implementation of advertising campaigns.
• Monitoring of target rates achievement, coordination & cooperation with other departments in order to improve the results.
• Media research conduction, monitoring and evaluation of media trends and competitors activities.
• Media plans creation (TV deep focus).
• Special projects and growth proposals development.
• Leading the reporting by brands (all the client's brands) + global reporting systems.
• Direct cooperation with the client (including the international team).

• Researching, selection and further working with contractors
• Communication with customers
• Huge conferences organization
• Mock-up creation
• Working with databases
  
• Content writing, copywriting, press releases writing, documents translation.

Processing of statistical data, designing presentations, developing landing pages, conducting surveys and processing results, the formation of databases; working with CRM-system (Act-On) and CMS-system (WordPress); translation of documents.

Website content manager companies' «STS», «Autogas center», «Time Proffi», «Bumpaket», «Vipgaz», «MirGaza», «Agent-Parfumer», «Avto-teh-souz», «Elpigas».

Responsibilities: writing authorial texts for websites, writing feature articles, competitors websites and market trends monitoring.