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Работала в 6 компаниях   10 лет 8 месяцев

FMCG, Фармацевтика, Электроника и электротехника

Senior Brand Manager Hair Professional Brand

L’OREAL Ukraine /ЛОРЕАЛЬ Україна

FMCG

1 год 11 месяцев

09.2023 - 07.2025

  • Monitoring and analyzing of ongoing in-market brand / category / products / competitors performance;
  • Tracking key performance indicators (KPIs) - monitor sales data, market share, brand awareness & penetration;
  • Portfolio management (portfolio development, pricing, and lifecycle management);
  • Developing and executing brand strategy (brand's vision, positioning, target audience, identifying competitive landscape and opportunities for growth, long-term strategic plans to achieve market share and profitability goals);
  • Pricing strategy development;
  • Managing marketing budgets and resources;
  • Identifying new product opportunities (on-going brand plans review in terms of product support (e.g. relevant local activations));
  • Managing product launches (overseeing the entire product launch process, from initial concept to market rollout - positioning, pricing, volume and MS estimate, P&L, marketing and media support, comms development);
  • Developing and implementing marketing activations;
  • Advocacy and influence marketing coordination;
  • Collaboration with cross-functional teams, аgencies management;
  • Analyzing brand and projects' results and making adjustments and reporting to the management;
  • Participation in the meetings with update status of market situation, on-going activities, plans or critical issues solving.

Product marketing manager of Non-Alcoholic Category

Carlsberg VN

FMCG

5 месяцев

05.2023 - 09.2023

  • Monitoring and analyzing of ongoing in-market brand / category / products / competitors performance;
  • Analysis of market environment, market dynamics and competitors' activities;
  • Development of marketing brand plans 2024 with relevant activation plot and new product launches based on the market trends, studies and forecasts;
  • Pricing strategy development;
  • Managing marketing budgets and resources;
  • Launch of lemonade brand for DIOT channel based on channel trends in war time;
  • Execution quality and timings, coordination of summer season activation plan, trade argumentation preparation;
  • Cooperation with BTL agencies on integration in relevant for the category events for penetration and frequency of consumption drive;
  • Packaging labels adaptation;
  • Participation in the meetings with update status of market situation, on-going activities, plans or critical issues solving.

Brand manager of Sexual Wellbeing category

Reckitt /Реккітт

Фармацевтика

5 лет 9 месяцев

09.2017 - 05.2023

  • Monitoring and analyzing of ongoing in-market brand / category / products performance;
  • Analysis of market environment, market dynamics and competitors' activities;
  • Marketing strategy, brand & launch plans development;
  • Development of positioning, communication and promotion strategy for products / line-ups within brand portfolio with further evaluation of effectiveness;
  • Pricing strategy development;
  • Managing marketing budgets and resources;
  • P&L calculation for co-promos, promos, annual / monthly / unit P&L update;
  • On-going brand plans review in terms of product support (e.g.relevant local activations);
  • Execution quality and timing for key initiatives to drive penetration – clearly defined strategy and objectives;
  • New product launches - launch planning and preparation with all KPIs (new products positioning, pricing, volume and MS estimate, P&L, marketing and media support, comms development);
  • Brand activations implementation and coordination – cooperation with agencies;
  • Trade materials for provisors development - idea, implementation, final presentation to the team;
  • Cooperation with local NGO with social responsible projects for categories penetration growth in the country;
  • Artworks, packaging adaptation / localization;
  • Agencies coordination - creative, research, media, ATL, BTL;
  • Launch of brand SM project in Ukraine - strategy development with KPIs stating, content development, monitoring of strategy success and KPIs achievement;
  • Web-site coordination, full rebranding strategy implementation;
  • Participation in monthly meetings with update status on ongoing activities in terms of KPIs, plans or critical issues solving;

Junior Product Manager of Home Appliance

LG Electronics

Электроника и электротехника

1 год 11 месяцев

11.2015 - 09.2017

  • Analytic data conducting: GFK market data analyzing and monthly reporting to management;
  • Gathering and analyzing of key customers’ sales data, market trends and competitors’ activities;
  • Pricing strategy development;
  • Development and preparation of product marketing strategy;
  • Preparation and management of product marketing budget;
  • New products launch - co-operations with HQ, plants, customers and agencies;
  • Products’ cards for customers development - main USPs, prices, product’s origin;
  • Preparation of product range matrix for different sell-out channels;
  • Preparation of product presentations, trade argumentation;
  • Work with promoters and merchandisers - motivation programs development for promoters, bonuses calculation;
  • Web content preparation;
  • In store materials (POP, brand zones) development / adaptation, production, distribution, monitoring and coordination their availability and status in the WH;
  • Products’ promotion (ATL / BTL and digital activities);
  • Co-operations with agencies on co-projects;
  • Participation in monthly meetings with update status on ongoing activities in terms of KPIs, plans or critical issues solving;

Marketing Trainee Home Appliance departure

LG Electronics

Электроника и электротехника

11 месяцев

01.2015 - 11.2015

  • Analytic data conducting and pricing monitoring;
  • Competitors activities monitoring (co-promo, in-store);
  • Products’ cards development - main USPs, prices);
  • Preparation of agreements and vouchers for in-time payment;
  • Tendering and work with agencies regarding in-store materials production;
  • Offline shop visits and reports preparation for PM members;
  • Web site content update;
  • Participation in development and implementation of marketing activities;

Marketing trainee

Bacardi-Martini Ukraine

FMCG

2 месяца

12.2014 - 01.2015

  • Nielsen market data analyzing;
  • Competitors' activities monitoring (co-promo, in-store);
  • Work with agreements and vouchers;
  • Cooperation with agencies regarding POSM production;
  • Participation in the development of advertising campaigns,promotional materials and souvenirs;

Ключевая информация

  • Analytical skills;
  • Leading skills;
  • Presentational skills;
  • Organizational skills.

Училась в 2 заведениях

The Chartered Institute of Marketing

Diploma in international marketing

2018

Київський національний економічний університет імені Вадима Гетьмана

маркетинг

Київ, 2015

Владеет языками

Английский

свободно

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Украинский

родной

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Курсы, тренинги, сертификаты

Training "Be digital"

2020

Training "Marketing in national companies - how it works"

2019

Training "PR in the period of chaos"

2018

KAMA - Social Media Marketing

2017

Дополнительная информация

Особисті якості

Organizational skills, team player, place myself under the certain systemof management, communicative, responsible, purposeful, initiative,result oriented, ability to hear and listen, attention to details, desire tolearn something new constantly, optimism.

Єлизавета

Chief Marketing Officer

Киев

32 года

полная занятость

Характер работы: удаленная работа, гибридная

Последняя активность 1 год назад