Працювала в 5 компаніях   17 років 10 місяців

Торгівля роздрібна / Retail, Нерухомість та Девелопмент, Реклама та PR-послуги

Marketing director

HELEN MARLEN GROUP

Торгівля роздрібна / Retail

6 років 9 місяців

11.2019 - до теперішнього часу

-Marketing and communication strategy development (activation plans for all shops, including online, implementation and control, results measurement) -customized activities for shops, minding sales plan, results, target audience and specific needs. ASAP activities to increase sales in tight timings. Tight communication on constant basis with all the shops in order to control and grow sales. -DTC program: messaging re-focus, systematization and results control -event calendar for different shops for traffic and sales maximization, minding consumers needs -sponsorship program plan for the year (win-win projects with appropriate partners) -creative communication re-focus and new visual strategy development. New initiatives, focused both on image and on sales -smm strategy re-focus and optimization, results control -special projects with press, partners, celebrities (photo/video/digital)
-influencer marketing: strategy, coordination, reporting
-B2B programs with partners
-communication with key Brands, special activities with them -team management, support and coordination -tight cooperation with digital department on all common projects and planning -budget optimization and control

Head of project

DIM Group

Нерухомість та Девелопмент

5 місяців

07.2019 - 11.2019

Head of premium segment of properties: •Brand strategy development from the scratch • Communication and activation strategies integration and control of fulfillment • 360 communication - digital, OOH, press, special projects, events, non-standard mechanics • Sales activations – creative, mechanics, control, results, reporting • Digital communication development (website, SMM, online promo with different kind of press– creative idea, development, promo) • Events organization (image, sponsorship, new leads generation) • Tight cooperation with sales team, head of building, contact center • Contractors search and control • Team complement, control and motivation • Budget owning and payment • Non-standard mechanics for leads generation • Partners program developments and integration • Competitive reviews and reporting, analytics of trends and tendencies

Head of Marketing&PR

Sanahunt

Торгівля роздрібна / Retail

2 роки 2 місяці

02.2017 - 03.2019

  • Marketing communication development and implementation (monthly activities grid via all communication channels) for both Sanahunt and Outlet by Sanahunt
  • Special projects with press - printed and online
  • Videos and reports filming
  • Image projects (shop windows, shootings for seasonal campaigns, new services, special projects, etc)
  • Creative zones and pop-ups development
  • Events organization (for Clients and for press)
  • Direct communication with Brands and constant work with them
  • Digital communication development (website, SMM, e-mails, online articles -text, imagery, creative ideas, advertising for all channels, commercial activities)
  • Photo studio supervision, control and quality check (split for shooting for online store and for special projects, shooting 3-4 times a week)
  • Contact center supervision and control
  • Pricing control and special activities
  • Loyalty program support
  • Gift assortment buying
  • Active participation in all processes and developments - a tight contact with all the departments - in this company it's the main thing. Buying, shop, beauty - here you have to know everything. With moreover 250 brands I know every item - designer, collection, season, etc.

Group Account Director

Think McCann

Реклама та PR-послуги

5 років 11 місяців

03.2011 - 01.2017

360' communications and strategy development, Brand activations and portfolio initiatives adaptation upon Market needs. Budget owning, client service and creative team managing, motivation and control. leadership& responsibility for all the projects.

Key programs: NCP; image campaigns, big& small scale events, product launches, internal programs development.

Seniour Accont Manager/Accont Director

TBWA

Реклама та PR-послуги

2 роки 9 місяців

07.2008 - 03.2011

Client& Agency teams management, planning & coordination; key Brand initiatives development /NCP - both ATL & BTL parts, new launches, events, self-running; internal programs, participation in new business

Навчалась в 1 закладі

МАУП

Социология управления и PR

Киев, 2010

Володіє мовами

Англійська

вільно

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Італійська

базовий

Російська

рідна

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Українська

вільно

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Анастасия

Директор по маркетингу

Київ

4 500 $

38 років

повна зайнятість

Остання активність 3 роки тому