Responsibilities

app development and integrations with various services:

• cloud messaging (onesignal);
• tracking (google firebase);
• attribution (appsflyer);
• ads (keitaro);

app publishing for google play market/apple app store:

• appearance design;
• semantic core creation;
• subsequent use for traffic arbitrage from facebook/google ads;

launching advertising campaigns on facebook/google ads;

• advertising creatives production;
• A/B testing;
• organic traffic monetization via seo;

Achievements: more then 50 of successful cases in different verticals(dating, gambling, betting, microloans) as well as having a bad experience.

A solid understanding of the mobile app market and the main sources of monetization.

CMO & LEADGEN

Responsibilities:

marketing strategy developing for atom university and education programs.

• budget planning and management;
• contractor relations;
• creation of marketing materials for the sales department;
• creating advertising creatives and companies;
• project ROMI 300%+

Achievements: creating marketing and lead generation department from scratch. using classic traffic attraction tools: fb ads, google adwords, tt ads, etc.

Responsibilities: marketing strategy developing for advertising companies. Budget planning and management. Negotiating with key adverts and publishers.

Achievements: increasing company's turnover more than 4 times, signing the most important contracts that brought 1/4 of the company's earnings by annual results.

CHIEF MARKETING OFFICER / BDM / TEAM LEAD

Responsibilities: adserver development, algorithms creation for RTB platform. Team management, product/service development and implementation. Platform administration, product support, customer search and contracting.

Achievements: the unique product developing within 2 years, its algorithms are used now by the largest RTB platforms at the market. Attracting dozens of clients, who used adserver as the main tool for monetizing video traffic.

Responsibilities: advertising campaigns creating, budget planning and targeting, connection to the largest networks.

Achievements: got successful experience and deep understanding of market rules, that helped to build a successful career in digital advertising.