Працював в 5 компаніях 4 роки 9 місяців
IT, Реклама та PR-послуги
Digital Marketing Manager
SupportYourApp
IT
1 рік 4 місяці
11.2021 - 03.2023
- Performing market research;
- Analyzing social media metrics and try to observe patterns of behavior;
- Connecting user behavior with a viable marketing strategy;
- Evaluating and optimizing marketing and CPC strategies & analytics; Generating new business leads;
- Increasing brand awareness and market share;
- Developing and managing the CPC budget;
- Overseeing advertising and promotional campaigns;
- Preparing and presenting quarterly and annual reports to management;
- Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies;
- Creation of workflows and procedures, standards and scripts.
Marketing Manager
Liki24.com
IT
8 місяців
10.2020 - 06.2021
- Evaluating and optimizing marketing and CPC strategies & analytics;
- Generating new business leads;
- Increasing brand awareness and market share;
- Developing and managing the CPC budget;
- Overseeing advertising and promotional campaigns;
- Preparing and presenting quarterly and annual reports to management.
Head of Media
Aimbulance
Реклама та PR-послуги
1 рік
12.2018 - 12.2019
- Formation of strategies for working with paid channels (digital, offline) and media planning;
- Conducting advertising campaigns, setting up analytics (google, facebook, etc.);
- Audit of advertising accounts, analysis of the competitive environment and niche;
- Sale of commercial offers to clients;
- Managed budgeting and oversaw the P&L of the media department;
- Conducted training for junior employees of the department and workshops for the agency;
- Created and implemented workflow scripts within the team and in collaboration with other departments (accounts, strategists, finance, etc.);
- Increasing brand awareness and market share;
- Developing and managing the CPC budget;
- Overseeing advertising and promotional campaigns;
- Preparing and presenting quarterly and annual reports to management;
- Performing market research;
- Analyzing social media metrics and try to observe patterns of behavior;
- Connecting user behavior with a viable marketing strategy;
- Liaising with the marketing team to brainstorm a marketing campaign.
Media Strategist
Postmen
Реклама та PR-послуги
7 місяців
04.2018 - 11.2018
- Development of a digital strategy;
- Selection of channels and tools;
- Media planning: platforms, formats.
- Preparation of presentations and reports;
- Team coordination and management.
Lead of Marketing Department
TEND ERP
IT
8 місяців
07.2017 - 03.2018
- Strategic planning;
- Development of the company's portfolio in 6 categories (CRM, ERP, etc.);
- Carrying out a marketing research to bring a new product to the market of the CIS, Europe;
- Team coordination and management.
Ключова інформація
- Project management;
- Team management;
- Project Budget Planning, P&L;
- Marketing strategy development;
- Protection of commercial offers to the client;
- Media planning;
- High level in Google Analytics and other analytics platforms;
- Experience with Google Ads, Facebook Ads, Twitter Ads, etc.
- Customer communication skills;
- Ability to argue the chosen approach / proposed media plan / promotion strategy to the client;
- Sociability, stress resistance, the ability to prove their point of view.
Навчався в 2 закладах
IHQ OF KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
Management
Киев, 2020
KYIV NATIONAL UNIVERSITY OF TRADE AND ECONOMICS
Marketing
Киев, 2017
Володіє мовами
Англійська
середній
Російська
вільно
Українська
рідна
Курси, тренінги, сертифікати
UAMASTER
Киев, 2019
Course "Digital Marketing"
The course forms a coherent and consistent system. The program is based on the study of digital strategies and the basic tools of online advertising.
Bohdan
Bohdan
Senior Digital Marketing Manager / Digital Strategist / PPC Specialist
Київ
повна зайнятість
Оновлено 2 роки тому