Працювала в 4 компаніях 7 років 1 місяць
Реклама та PR-послуги, Медіа / ЗМІ
Strategic Planner & Marketing generalist
Freelance
Реклама та PR-послуги
3 роки 11 місяців
10.2021 - до теперішнього часу
Designing and conducting marketing researches for marketing agencies (Aimbulance, Fedoriv Agency, Mozgi Ideas) - desk research, qualitative research, mystery shopping;
Analyzing research results using Jobs To Be Done, Value Proposition Canvas, Customer Journey Map methodologies; Highlighting customer insights; Suggesting ways to improve Customer Experience;
Preparing slides;
Presenting research findings in Ukrainian/English/Russian;
Providing the strategic and creative teams direction to ensure the marketing and creative work is on-strategy.
Volunteering on the informational front during war in Ukraine: creating texts/visuals/videos to run Facebook Ads, Google Ads and YouTube Ads; running email newsletter.
Strategic planner
Aimbulance
Реклама та PR-послуги
1 рік 3 місяці
07.2020 - 10.2021
- Conducting market, qualitative and quantitative researches, mystery shopping;
- Determining the target audience and its needs, pains and gains (using Jobs to be done and Value Proposition Canvas methodologies).
- Creating Customer Decision Journey Map;
- Highlighting the competitive advantages of the product and user insight; developing positioning;
- Participating in strategic sessions with clients, help the client analyze information and find business opportunities;
- Developing communication strategies;
- Creating ideas for clients; checking the creators' ideas accordance to the strategy.
Public relations manager
Fedoriv Agency
Реклама та PR-послуги
4 місяці
03.2020 - 07.2020
- Developing an anti-crisis communication strategy;
- Building relationships with media;
- Writing articles and press releases to promote agency;
- Running agency's social media pages.
Journalist & Editor
Vector
Медіа / ЗМІ
1 рік 6 місяців
09.2018 - 03.2020
- Interviewing Ukrainian entrepreneurs;
- Writing long reads about business, marketing, tech; Processing large amounts of information; Explaining tricky things in a simple way;
- Working with ads: generating ideas for brands, writing articles based on brief;
- Producing photo shooting, art direction.
Ключова інформація
Marketing strategist with creative vision and background in business journalism.
Clients in portfolio: IT, FMCG, development, banking, entertainment investment.
Навчалась в 2 закладах
Ivan Franko National University of Lviv
Journalism
Lviv, 2020
Borys Grinchenko Kyiv University
Journalism
Kyiv, 2017
Володіє мовами
Англійська
вище середнього
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Французька
середній
DELF B1 certificate
Курси, тренінги, сертифікати
Media Planning
School of Digital Advertising UAMASTER
Graphic Design: Intro
School of Visual Communication
Viktoria
Viktoria
Marketing Strategist
Київ
Характер роботи: віддалена робота
Оновлено 3 роки тому