Работала в 4 компаниях 7 лет 1 месяц
Реклама / Маркетинг / PR-услуги, Медиа / СМИ
Strategic Planner & Marketing generalist
Freelance
Реклама / Маркетинг / PR-услуги
3 года 11 месяцев
10.2021 - по настоящее время
Designing and conducting marketing researches for marketing agencies (Aimbulance, Fedoriv Agency, Mozgi Ideas) - desk research, qualitative research, mystery shopping;
Analyzing research results using Jobs To Be Done, Value Proposition Canvas, Customer Journey Map methodologies; Highlighting customer insights; Suggesting ways to improve Customer Experience;
Preparing slides;
Presenting research findings in Ukrainian/English/Russian;
Providing the strategic and creative teams direction to ensure the marketing and creative work is on-strategy.
Volunteering on the informational front during war in Ukraine: creating texts/visuals/videos to run Facebook Ads, Google Ads and YouTube Ads; running email newsletter.
Strategic planner
Aimbulance
Реклама / Маркетинг / PR-услуги
1 год 3 месяца
07.2020 - 10.2021
- Conducting market, qualitative and quantitative researches, mystery shopping;
- Determining the target audience and its needs, pains and gains (using Jobs to be done and Value Proposition Canvas methodologies).
- Creating Customer Decision Journey Map;
- Highlighting the competitive advantages of the product and user insight; developing positioning;
- Participating in strategic sessions with clients, help the client analyze information and find business opportunities;
- Developing communication strategies;
- Creating ideas for clients; checking the creators' ideas accordance to the strategy.
Public relations manager
Fedoriv Agency
Реклама / Маркетинг / PR-услуги
4 месяца
03.2020 - 07.2020
- Developing an anti-crisis communication strategy;
- Building relationships with media;
- Writing articles and press releases to promote agency;
- Running agency's social media pages.
Journalist & Editor
Vector
Медиа / СМИ
1 год 6 месяцев
09.2018 - 03.2020
- Interviewing Ukrainian entrepreneurs;
- Writing long reads about business, marketing, tech; Processing large amounts of information; Explaining tricky things in a simple way;
- Working with ads: generating ideas for brands, writing articles based on brief;
- Producing photo shooting, art direction.
Ключевая информация
Marketing strategist with creative vision and background in business journalism.
Clients in portfolio: IT, FMCG, development, banking, entertainment investment.
Училась в 2 заведениях
Ivan Franko National University of Lviv
Journalism
Lviv, 2020
Borys Grinchenko Kyiv University
Journalism
Kyiv, 2017
Владеет языками
Английский
выше среднего
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Французский
средний
DELF B1 certificate
Курсы, тренинги, сертификаты
Media Planning
School of Digital Advertising UAMASTER
Graphic Design: Intro
School of Visual Communication
Viktoria
Viktoria
Marketing Strategist
Киев
Характер работы: удаленная работа
Обновлено 3 года назад