Boosta

Invelopment durations: January 1, 2023 - September 12, 2023

Project Role: Product Owner

Responsibilities:

- Conducting planning and technical meetings.Backlog creation and prioritization.

- Analysis and presentation of development results.Defining and prioritizing product features and improvements based on market research, customer feedback, and business goals.

- Communication with product stakeholders.

- Developing and maintaining a product roadmap that outlines the product vision and strategy.

- Market trends, competitor, and user behavior analysis to identify opportunities for improvement and innovation.Interacting with customers and collecting feedback to enhance and improve the product.

- Working in an Agile environment, participating in sprint planning, backlog refinement, and other Agile activities.

- Ongoing monitoring of key performance indicators to identify areas for optimization and growth.

- Developing mechanisms for team interaction.

- Development of the Bug Prioritization ProcessImplementing Scrum ceremonies and Scrum methodology in the team.

- Conducting product demos, retrospectives, and more.

Tools & technologies: https://www.reetro.app/, Jira, Trello, Asana, SurveyMonkey, Zendesk, Intercom, Amplitude, Hotjar, Microsoft Excel or Google Sheets, Balsamiq, Figma.

Invelopment durations: Jun 7, 2021 - December 31, 2022

Project Role: Product manager

Responsibilities:

- Product Development Strategy, Release Planning, and Roadmap

- Building Market Analysis, Competitor Research, and Exploration of New Product Niches

- Collecting, Analyzing, and Managing Customer Feedback Defining and Tracking

- Product Metrics

- Creating Requirements for the Technical Team

- Collaborating on Product Design with Development and Marketing

TeamsTools & technologies: Figma, Notion, Jquery, GA4, Hotjar, Google optimize, Jira, Amplitude, Power BI.

Invelopment durations: September 26, 2018 - October 1, 2020

Project Role: Marketing Director

Responsibilities:

- development of marketing strategy;

- development of communication strategy for SMM;

- control over the work of key contractors for lead generation;

- conducting a CRO-audit of the site to increase conversions;

- search for alternative channels for attracting customers;

- completion of business processes for customer service;

- training of sales managers;

- launching of auto webinars on current topics in the market;

- development of sales strategy in the regions;

- development of a calendar of participation in profile events;

- control over the execution of the KPI command;

- mentoring.

Tools & technologies: ads facebook, ads google, AmoCrm, Google Analytics, Google sheets, word, Trello, Google data studio, Bizon 365, Youtube Studio.Team size: 4 people.

Project Role: Retention manager

Responsibilities:

- development of retention strategy;

- communication strategy development;

- development of automation of communication channels;

- email marketing;

- development and configuration of funnels for chat bots;

- work with the customer base: segmentation, RFM.

Tools & technologies: AmoCrm, Google Analytics, Smart Sender, ActiveCampaign, ManyChat, Canva, Miro, Viber bot, Telegram bot, Asana, Slack.

Project Role: Marketing manager

Responsibilities:

- development of a sales funnel, its implementation in Amocrm;

- CRM system automation;

- conducting contextual advertising;

- analysis of the competitive environment;

- selection and control of work, compilation of technical specifications for a - copywriter, programmer, designer;

- printing products development;

- launching a YouTube channel;

- control of the facebook manager’s work;

- control of the contractor's work on SEO optimization;

- setting up automatic messages for contact databases: Viber, e-mail;

- launching a chatbot in facebook.

Tools & technologies: ads facebook, ads google, AmoCrm, Screaming Frog, Google Analytics, Google sheets, word, Mailchimp, ManyChat, Photoshop, Canva, Visual studio code, advego.ru, freelance.ua.