Працював в 5 компаніях 9 років 7 місяців
Реклама та PR-послуги, IT, Торгівля роздрібна / Retail, Промисловість та Виробництво, Торгівля оптова / Дистрибуція / Імпорт-експорт
SEO Executive
Swiss Digital Marketing Company
Реклама та PR-послуги
11 місяців
12.2016 - 10.2017
Site Analysis (site audit, keyword collection, competitor analysis, technical check).
Strategy and planning.
Link building (pitching sites and writers, business listing creation, social activities, private blog network management)
Adwords campaigns monitoring and fine-tuning.
Reporting.
SEO Specialist
Bootstrap Theme Development Studio
IT
6 місяців
06.2016 - 11.2016
- Keyword & competitors research, site audit, page content optimization, lay-out recommendations, launch of new sections.
- Pitching sites for product featuring (both premiums and freebies).
- Adwords campaign creation and management.
SEO Specialist
USA Phone Cases & Fashion Accessories Store
Торгівля роздрібна / Retail
1 рік 9 місяців
03.2015 - 11.2016
- Internal site optimization (site audit, semantic core forming, competitors analysis, site linking and structure planning, creating and managing tasks for copywriters and developers).
- External optimization (searching for influencers on Instagram, Facebook, Bloglovin, Youtube, Lookbook, personal blogs; building relations with reporters and contributors from Vogue, Hercampus, Elvis Duran, Hollywood Life).
- Site performance analytics (analysis of traffic behaviour, keywords SERPs, marketing campaign effectiveness.
- Shopify platform adjustments, products and categories management.
CMO Assistant & SEO Consultant
USA Baby Monitors Producer
Промисловість та Виробництво
10 місяців
09.2014 - 06.2015
- Internal site optimization (performed site audit, analyzed the competitors, collected keywords, composed the meta data and recommendations for the text content)
- Kickstarter campaign arrangement (contacting the reporters of top media sources, tech portals and mother blogs, registration on relevant forums, submitting the releases, forming the list of top influencers for device reviews)
SEO specialist; Team Leader of SEO and Internet Marketing Dept
Американский онлайн-магазин автомобильных запчастей
Торгівля оптова / Дистрибуція / Імпорт-експорт
6 років 5 місяців
10.2007 - 02.2014
- Defining the strategies for site promotion at search engines and increase the amount of potential clients.
- Managing the SEO department: assigning tasks between the staff, monitoring of tasks execution, making adjustments of the actions required for the goal achieving.
- Project development for the internal and external site optimization.
- Taking the actions to overcome Google filters (link profile audit, submitting the SPAM links to Disavow Tool; composing and sending the reconsideration request to Google Webmasters.
- Managing the automotive communities network (arranging of promos and giveaways; informing the target audience about company's news and releases; involving people for discussions on the site functioning ).
- Press release submissions.
- Managing the network of satellite sites.
- Search and cooperation with freelance copywriters.
- Search and purchase of relevant links.
- Keywords assortment and meta information drafting.
- Tracking the WebMaster Tools Issues with their following corrections.
- Working with QA sites (answers.yahoo.com, ask.com etc.)
- Tracking the SEO industry news and updates.
Ключова інформація
Уверенный пользователь ПК:
WordPress (установка, базовое администрирование), Форумные движки (пользователь), X-Cart (управление товарами/категориями), PrestaShop (установка и базовое администрирование), Сpanel и аналогичные СMS для хостинга, приложения для Веб Мастеров (Google KeyWord Planner, WebMasterTools, Analytics, Moz Tools, Ahrefs, Market Samurai и аналогичные), MS Office (MS Word, MS Excel), Adobe Photoshop (база).
Навчався в 1 закладі
Компьютерный факультет Черноморского Государственного Университета им. П. Могилы
Специальность: «Интеллектуальные системы принятия решений»
2008
Володіє мовами
Англійська
вище середнього
Курси, тренінги, сертифікати
AdWords Search Certification
SERGEY VARCHENKO
is awarded this certificate for passing the AdWords Fundamentals and Search Advertising exams.
https://www.google.com/partners/#i_profile;idtf=116225635113265270885;
Додаткова інформація
Цель
Удаленная, Частичная, Полная (только в Николаеве) занятость
Sergey
Sergey
SEO, SMM Специалист
Миколаїв
Активно шукає роботу
Характер роботи: віддалена робота
Оновлено 2 тижні тому