Public Relations Specialist

Role Overview

We are seeking a proactive and strategic PR Specialist to design, execute, and continuously refine our public relations strategy. This role will play a critical part in shaping our brand narrative, increasing media visibility, and strengthening our reputation across key audiences. The ideal candidate is both a strong storyteller and a disciplined strategist who can translate business objectives into high-impact PR campaigns.

Key Responsibilities

Strategic PR Development

Develop and execute a comprehensive PR strategy aligned with company goals and brand positioning

Identify key narratives, messaging frameworks, and thought leadership opportunities

Support product launches, company announcements, partnerships, and executive visibility

Media Relations

Build and maintain strong relationships with journalists, editors, and industry influencers

Pitch stories, secure media coverage, and manage press inquiries

Create and maintain targeted media lists by industry, geography, and topic

Content & Messaging

Write and edit press releases, media pitches, talking points, FAQs, and bylined articles

Ensure consistent messaging across all PR and external communications

Collaborate with marketing and leadership to refine brand voice and positioning

Campaign Execution & Measurement

Plan and manage PR campaigns from concept to execution

Track coverage, sentiment, share of voice, and campaign performance

Prepare regular PR reports and insights with actionable recommendations

Reputation & Issues Management

Monitor media coverage and brand mentions

Support crisis communications planning and response when needed

Help proactively identify and mitigate reputational risks

Qualifications required

3–6+ years of experience in public relations, communications, or related roles

Proven track record of securing earned media coverage

Excellent writing, editing, and storytelling skills

Strong understanding of media landscapes and PR best practices

Ability to manage multiple projects and deadlines simultaneously

Preferred

Experience developing PR strategy for B2B, B2C, or tech-driven organizations

Existing media relationships in relevant industries

Familiarity with PR tools (e.g., Cision, Muck Rack, Meltwater)

Experience supporting executive or thought leadership communications

Skills & Competencies

Strategic thinking with strong execution skills

Exceptional verbal and written communication

Relationship-building and persuasion

Data-driven mindset with attention to detail

High level of professionalism and discretion

What Success Looks Like in This Role

Increased high-quality media coverage aligned with strategic priorities

Clear, consistent, and compelling brand messaging

Strong media relationships that drive long-term visibility

PR campaigns that measurably support company growth and reputation

Why Join Us

Opportunity to shape and own our PR strategy

High visibility role with cross-functional collaboration

Room to grow into a senior PR or communications leadership position

Competitive compensation and benefits