Работала в 8 компаниях 12 лет 4 месяца
FMCG, Реклама / Маркетинг / PR-услуги
Key Account Manager
BAT Україна
FMCG
1 год 4 месяца
05.2024 - по настоящее время
Responsibilities:
• Development and support of partnership relations with NRKA clients;
• Conducting negotiations and signing contracts with conditions that are in line with financial profitability;
• Implementation of working strategy with clients to ensure the achievement of the Company's goals in terms of volume/share/profit;
• Reaching agreements on new products launching or rapid SKU's rotation;
• Reaching agreements on the communication equipment placement and other POS branded materials in outlets;
• Formation of sales forecasts and effective management of product stocks for all BAT categories in NRKA clients;
• Implementation of pricing and other special activities;
• Evaluating and monitoring of agreements implementation;
• Determination of future business opportunities by regular analysis of key market indicators;
• Creation of reports and presentations;
• Building effective communication with stakeholders and other departments;
• Budget management.
Own retail manager
BAT Ukraine / British American Tobacco Ukraine
FMCG
2 года 2 месяца
02.2022 - 04.2024
* Team Management, control of brand visibility & consumers' brand perception in own retail (60 stores);
* Search & implement instruments to increase OR effectiveness;
* Planning & performing sell-out annually/ monthly by regions and per store;
* Manage new stores openings;
* POS materials development & production;
* Supervision and management of staff hiring process;
* Implementation of systematic staff trainings by products & sales; organize development process for existing staff;
* Development & control of on-boarding process for new-comers;
* Creation of quarterly motivation Programmes for best performance;
* Development and implementation of activities in line with legislation restrictions; results evaluation;
* Development of strategical & operational planning;
* Creation and update of remuneration model for staff, management and control of the salary budget; interaction with payroll department; check and confirmation of correctness of bonuses calculations;
* Quality control of stores according to standards; staff coaching at a places;
* Conducting store checks, meetings with regional teams, status meeting with company stakeholders;
* Cooperation with Brand and Digital Team for maintenance of brand visibility;
* Budget planning and usage control;
* Reporting on KPIs performance
Shopper Activation Manager
British American Tobacco Україна
FMCG
3 года 6 месяцев
08.2018 - 02.2022
* Create & implement off-line consumers activations by D2C instruments in PRRP category;
* Evaluation of activations results & make forecasts for next periods;
* Set targets and track achievements of 1-2-1 structure with focus on monthly PRRP sales plans and new acquisitions;
* Develop & set processes for field force team to recruit, train and control glo consultants;
* Create & update remuneration models and motivation programs for 1-2-1 structure;
* Create & validate training programs, instructions for consultants in line with cycle plans;
* Uniform development and production;
* Department reporting control and track;
* Create, maintain and develop IT platforms of 1-2-1 structure (address program, reporting, document flow etc.);
* Participation in company’s Operational / Strategical Plans creating;
* Market researches;
* Regional market visits and store checks;
* Control and coordinate allocated budget;
* Team management.
Trade marketing executive of Make-Up Mass Products Division
L’OREAL Ukraine /ЛОРЕАЛЬ Україна
FMCG
1 год
07.2017 - 07.2018
* To follow and contribute to the successful conception and implementation of merchandising projects of two make-up brands;
* Reinforce brand image and brand visibility in stores on Ukrainian market;
* Conceive & implement equipment projects and merchandising solutions for Customers' outlets (incl. Eva, Watsons, Prostor, Cosmo and others), improve navigation for consumers (images, strips, shelf systems with additional information about products, digitalization), order & distribution of make-up testers units (free access units);
* Liaise with all internal departments involved, suppliers and distributors to coordinate the conception, production, delivery and installation of any kind of equipment;
* Order POS materials and equipment from international agency in United Kingdom and Ukraine; Control of production process and quality of materials;
* Develop & implement of ROI approach of POS distribution in line with business objectives and P&L;
* Monitoring of brands visibility and performance in outlets, driving it according to international strategy; Organize focus groups with consumers to build consumer journey map and solve problem factors;
* Everyday cooperation with Marketing, Business Development, Logistic teams for trade marketing projects realization;
* Track schedules with all parties;
* Ensure budget planning & follow-up.
Customer service coordinator
L’OREAL Ukraine /ЛОРЕАЛЬ Україна
FMCG
2 года
07.2015 - 07.2017
* Provide excellent customer service on all inbound and outbound requests;
* Process orders, manage backorders, satisfy customers needs;
* Issue all necessary documents (invoices, delivery notes, credit notes ) in time and with high precision;
* Follow credit policy and process customers in alignment with credit policy;
* Customer data and commercial conditions maintenance;
* Manage returns and refusals, prepare return orders;
* Make proactive sales/orders (TAM);
* Providing back-up support for processes of call and order handling.
Logistics Junior Specialist and Sales Assistant
Група Данон: Данон Україна та Нутриція Україна
FMCG
11 месяцев
08.2014 - 07.2015
* Organizing and preparation legal documents flow of Supply Chain and Sales departments;
* Preparation of payment documents (invoices, tax invoices, specifications and others), making sure the set of payment documents is in place and correct;
* Input Purchase Orders into system based on request and info given by Initiator of the payment;
* Coordination and control of Cash Advance reports;
* Control of customer receivables;
* Coordination of the process of listing new products for distribution channels;
* Monthly preparation of billing for import products;
* Preparation/optimization work between suppliers of goods and services and logistics team throughout Ukraine;
* Have experience of workshop organization about use of 1C system for Logistics Department.
Secretary of Administrative Department
Група Данон: Данон Україна та Нутриція Україна
FMCG
7 месяцев
01.2014 - 08.2014
* Full administrative support;
* Answering to all office telephone calls;
* Meet visitors, inform employees of visitors' arrival;
* Register incoming & outgoing correspondence;
* Processing employee business trips (booking hotels, tickets, etc.);
* Controlling the document flow and supporting documents' preparation;
* Courier and mail services.
Development Director Assistant
Baobab ADV
Реклама / Маркетинг / PR-услуги
6 месяцев
06.2013 - 12.2013
* Support in performing of the head's orders;
* Maintaining of document flow throughout the agency;
* Organization of meetings and keeping minutes of them; taking part in negotiating with clients and partners;
* Active participation in supporting of sales managers' projects;
* Active work with contractors and clients by questions of outdoor advertising;
* Monitoring works and market researches of target audience;
* Playing leading role in supporting SMM activities (social networking, website's restructuring, filling content, writing and placement of press releases and etc.);
* Analytical and reporting work in Excel tables (including financial reconciliation);
* Different kinds of office work.
Ключевая информация
• SAP
• 1С
• Power BI
• Salesforce
• HTML
• CSS
Училась в 1 заведении
КНЕУ им Вадима Гетьмана
Маркетинг
Киев, 2013
Владеет языками
Английский
продвинутый
Немецкий
базовый
Курсы, тренинги, сертификаты
Excel professional
Введите название сертификата
Дополнительная информация
Водительские права
Kateryna
Kateryna
Trade marketing manager

Киев
полная занятость
Обновлено 7 месяцев назад