Работала в 8 компаниях 21 год 1 месяц
АПК (Агропромышленный комплекс), FMCG, Образование
Project marketing manager
McCormick Shared Services
АПК (Агропромышленный комплекс)
4 года
10.2021 - по настоящее время
- Manage project digital ecosystem and ensure its consistency with the brand sense of purpose and alignment across digital media, Omnichannel (awareness and e-com), technology (implementation and analytics) and digital data (usage)
- Branded site management (own website), including Digital Services implementation SEO/SEM, site development and technical adjustments (cooperation with central team and local agency). Budgeting.
- Improve online consumer path to purchase based on insights consumer profile generation: e-retailer data/ websites/google analytics and KPI.
- Develop and deploy consumer engagement trade mechanics to support brand and other activations: promo, BTL, equipment, POS, National Promo for KA.
Trade marketing manager
Група Данон: Данон Україна та Нутриція Україна
FMCG
4 года 7 месяцев
02.2017 - 09.2021
- Contribute to profitable growth of brands by effective Trade marketing, eCommerce, adding-value promo & mix product management.
- Manage Trade projects: Planing and execute Annual/Quaterly Calendar trade marketing activations according Marketing Plan, Inno launches support, National promotion, BTL in-store/outdoors, motivation program for Sales Force.
- Accelerate E-commerce online sales on marketplaces / e-retailers through usage of efficient available tools, launch cross digital activations, trial building loyalty consumers CRM program KA, POSm and Equipment.
- Forecast and efficient utilization of A&P TM budget in co-operation with Marketing & Finance.
- Control and manage vendors E-com, BTL, POSM/Trade equipment production, tenders, contracts.
- Manage and growing trade marketing team of 5 people.
Marketing Manager
LIRENE
FMCG
1 год 6 месяцев
08.2015 - 02.2017
- Drive implementation Go-To-Market plans (support 360C) marketing and Manage Trade marketing activities for the mass market, farm-market, perfume shops, online shops, distributors, Sales team
- Ensure Media/TV/Digital communication campaign with sponsorship, E-catalogue, POS for UA& export countries
- Planning and utilize Budget.
- Project management: Category Management, BTL, POSM/Trade equipment production via third part agencies Ukraine and Moldova, Georgia, Armenia.
Brand manager
BUNGE, Kiev, Ukraine
АПК (Агропромышленный комплекс)
2 года 1 месяц
06.2013 - 07.2015
- Efficient implementation of all activities outlined in marketing plan TM OLEINA and full support Marketing for Ukraine, Moldova, Georgia.
- Brand P&L tracking/analyzing, promotions effectiveness. Productively managed marketing budget.
- Research consumer trends, insights and addressable market behaviours and holding ad-hock marketing research Develop and launch Innovations with Eco certification with 360C marketing support.
- Efficient media planning (TV, press, Web, in-store promotions)
- Manage outside agencies Ukraine and other countries (creative, media, production)
Marketing and Communications, lingual internship
University of Twente, the Netherlands
Образование
1 год 5 месяцев
01.2012 - 06.2013
- Analysis of market for international exchange programs for talent students (East Europe).
- Developed and implemented IT Data Base (educational networks) and Marketing recruitment strategy for Ukraine.
- Participated in conference and work-shops (marketing strategy, national recruitment campaigns to strengthen the brand University of Twente).
- Research Dutch FMCG market and trends.
Trade Marketing Manager
BUNGE, Kiev, Ukraine
FMCG
1 год 3 месяца
08.2010 - 11.2011
- Develop and implement Trade Marketing Plan for Key Accounts and other trade channels in Ukraine
- Evaluated all trade marketing activities executed under channels on sales volume-uplift
- Lead and execute innovation programs for customers, distributors and Sales Force motivations.
- Ensure tenders and cooperation with third-part agencies for POSM/Trade equipment production for Ukraine, Georgia, Belorussia.
- Forecasted and allocated annual budget for activities. Managed project of Merchandising, Category management.
Customer Marketing Executive (Hair Care, Skin Care, House Hold Care)
Unilever, Kiev, Ukraine
FMCG
2 года 9 месяцев
11.2007 - 08.2010
- Ensure and provide effective promotions according to focus Customer Marketing Plan in all trade channels in Ukraine based on ROI calculation.
- Calculated annual budget for CM activities and accurately spent the assigned budget.
- Execute launch programs for customers, distributors and sales team.
- Project management: CatMan, Merchandisers, Beauty Consultants
- Create and produce POS via vendors Contracts/POs Administration.
- Established an efficient communication inside Customer Marketing and Sales Department.
Customer Development Telesales Operator
Unilever, Kiev, Ukraine
FMCG
3 года
10.2004 - 10.2007
- Processed Key Accounts and customers, coordinated on-going and ad-hoc Belorussia orders, issues in time.
- Leaded and implement customer service for Belorussia customers across internal stakeholders Unilever team.
- Provided all sites of work telesales via SAP solved issues (price list, orders, payments, reports and etc.) regarding products across procedures of company between Unilever sales force & distributors.
Ключевая информация
19 years' experience of growing business in top FMCG companies through a full marketing mix solutions and E-commerce to win with customers.
Special strengths: Marketing strategies, E-commerce, Customer support and development, Project management, Innovations, Creative development, People growth.
Languages: English- fluent, Dutch-B1, German -A2, Ukranian&Russian-native
Училась в 6 заведениях
Digital marketing E-commerce project management
Zurich, 2023
University of Twente
Marketing internship
Enschede, the Netherlands, 2013
Taurida National University
Business Management, specialty: manager-economist
Simferopol, Ukraine, 2003
Taurida National University
Physics, direction Optics, specialty: teacher and specialist of Physics
Simferopol, Ukraine, 2001
Taurida National University
Preparatory Physics course
Simferopol, Ukraine, 1996
Technical Lyceum #1
with intensive Math, Physics learning
Simferopol, Ukraine, 1995
Владеет языками
Английский
свободно
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Немецкий
средний
Голландский
средний
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
certificate
Русский
родной
Украинский
родной
Курсы, тренинги, сертификаты
Digital Marketing E-commerce
Digital Marketing
Project Management
Product Management
Risk Management
E-commerce
Global Markets promotion Amazon
WebPromoExpert internet academy: course Global Markets promotion of products
IT Project Management
PPC specialist
WebPromoExpert internet academy: course PPC specialist
eCommerce retail FMCG
Danone : eCommerce 4 modules and best practice FMCG
Cosmetologist
Partner plus professional academy: Cosmetologist course
Stylist&make-up school
Stylist&make-up artist
Marketing innovations and trends
BUNGE: training Marketing innovations and trends. Nomination Best Launch ECO category in Ukraine
Personal Management
Undutchable: Personal Management
Dutch language
Embassy of the Netherlands: Dutch language- certificate
Shopper Insights
Unilever: training Channel Blue Print, Shopper Insight
Negotiation& Presentations skills
Unilever: training "Negotiation skills", "Presentations skills"
Excel
Unilever: training, course Excel
Basic management
Unilever: training "Basic management"
Дополнительная информация
Computer skills
Microsoft 365 Office, SAP programmer, Nielsen, MS Access, Oracle, Business Objects.
Driving License
category "B"
Personal Qualities
Emotional intellect, strategic thinking, creativity, flexibility, problem-solving, purposefulness, easy learning, communication. Collaborative leadership, team player and motivation, customer oriented, innovative mindset, optimist. Strong hard skills.
Interests and Hobbies
Languages, innovations in technologies, pets, fashion, make up, design, bikes, tennis, swimming (diving), travels, collecting, literature, music, floriculture.
Objective
Lead position Project Manager, Product Manager, Trade/Marketing manager.
Evgeniya
Evgeniya
Trade marketing manager
Киев
Готов переехать: Другие страны
полная занятость, проектная работа
Характер работы: удаленная работа, гибридная, в офисе/на месте
Обновлено 2 года назад