1. Managed 5 brands in multi-channel OOH market (Buondi, Nescafe, Nestle, Nesquik, Bonka)

2. Effectively managed scarce marketing budget in war time for KA and Distributors

3. Developed price-segmentation method that enabled further price positioning

4. Came up with portfolio initiatives

5. Designed annual promo-plans and implemented B2B2C activities:

a) Effective motivation programs for shop assistants at clients' chains

b) Relevant promos for final consumers (Partiotic Stamp lottery, Waffers giveaways etc)

6. Developed consistent and catchy POS-materials

a) Printed materials (menu, posters etc) to build awareness and image

b) Coffee corners (special branded furniture)

c) Accessories for points of sale (standers, holders)

d) Branded fitures (T-shirts for sales staff and shop assistants)

7. Managed team during preparation of internal annual educational event

8. Onboarded and managed new Marketing team members

Supported more than 70 projects for 3 markets (Armenia, Georgia and Moldova) such as: new product launches (for example, Philip Morris Gold launch in Georgia), limited pack edition campaigns (Marlboro Sustainability Campaign and etc), legal driven product changes and many more

Came up with successful product change incentives for international markets.

Held effective online communication (within 5 countries)

Followed execution of sustainability campaigns.

Executed monthly data analysis (factors of impact on market share, price level differentiation, detailed segmentation, rivalry analysis).

Prepared supportive documents for internal and external agents (creative briefs, legal requests, project forms etc)

Optimized more than 400 html-templates of E-mail ads.

Worked with direct marketing means of "Renault", "Huawei" etc.

Daily scheduled and launched e-mail campaigns for three countries

Provided daily result analysis and forecasting

Increased number of organic business page visitors +3% in 7 days with 0 costs.

Developed numerous interactive posts and increased visitors involvement.

Made a target group based on page visitors information.

Undertook a market research.